by Valentina Cameranesi Sgroi

Valentina Cameranesi Sgroi is a Milan-based independent creative director and set designer working both with the physical objects design and their presentation, through spaces or images. From 2010 until 2012 she designed the Diesel Home Collection, working closely with the Creative Director, developing the light and furniture collection licensed respectively by Foscarini and Moroso. Since 2012 she works in association with Enrico Pompili: the Cameranesi/Pompili studio develops concepts and projects both for commissioned and self-initiated projects as set designers, interior designers, and creative directors according to each case.

The “Avalon” series consists of 3 sculptural vases, made of White Arabescato Marble or mixed-colored marble. How soft the stone can be? The idea was to create vases with a strong aesthetic impact, researching the use of marble in the ancient Roman churches as well as the virtuosity of the textiles and in the anatomical shapes of the classical sculptures. Far from the usual contemporary approach of perfection and geometrical cleaning, the “Avalon” vases present curve and complex shapes, with a formal ambiguity that needs the ability of a sculptor to get as a result vases where the veining and chromatic variations, typical of the stones applied, moves and spreads out.